Creating the Sidebar Buzz
They want to be talked about, talked to or referred to. Attention is what almost everyone wants. But how do you give attention to your customers on Facebook? Let's have a look at what you can do...
Firstly, you can organise events and activities to take part in. You can also ask questions or perhaps do something that is quite simply, fun! You can make it so much fun, it is an opportunity to show it off in your Facebook sidebar. Big branded companies often run competitions and show off the winner's profile picture in their sidebar for a few days. This creates huge interest in their fan page and a lot of people participate because they too want the attention.
Small Businesses can easily compete with big businesses in this arena. All you have to do is become fun. People need to love it. You may have less leverage than a big company, but you can still be fun and take far more from it than any big company would.
Using your sidebar to be something more then an advertisement creates a buzz around your page. It can create interaction. Display work you have done or even display your new product that you are most proud of. View your fan page as something living and breathing. With the right care, it will grow into something much larger. Fans will pour in and so will the business.
Tell the world what you do and what you can do for them.
Here to help you get the most out of Digital Stationery. I'm the nice fella ;-) @BigDogStudioX