Why I chose a Personally Branded Email
My name is Richard and I am a strong advocate of the Personally Branded Email Letterhead from Digital Stationery. I work as a professional in hypnotherapy. I help people to think, act or feel more how they would like to. This means I spend my days helping people to quit smoking, lose weight or beat a phobia (among other things.)
Image by Zohar Manor-Abel via Flickr
I have been a hypnotherapist for over 2 years now and have been loving what I do but I am always looking to evolve and develop my practice. I found Digital Stationery via personal contact and my ears picked up when I learnt about their Personally Branded Email. For some time I had been unhappy with the look and feel of my regular day-to-day emails.
Image via CrunchBase
At first I was just adding a footer in Gmail. I started using Gmail when I started my practice. It had my name and contact details but I wasn't overly happy with that. Then I added Wisestamp which automatically adds in a slightly better looking footer with my contact details in but I still knew that it wasn't right for me. Unfortunately I had no idea what I did want or who could do it for me once I figured it out. Then I found Digital Stationery.!
We had a great initial conversation about what could be done. The conversation gave rise to me thinking how my email could be really perked up. I was very impressed with the first draft of the design. It lifted the key colours and details from my website. I immediately had continuity in my interactions with new customers and business partners.
There were one or two tweaks that were needed in the design to get it just right. The team were more than happy to do this and in a short space of time I had my ideal email template.
Image via Wikipedia
Not being an especially technically adept type of person I was a bit dubious about my ability to add the template to an email client like Thunderbird. Easy to follow instructions were provided by Digital Stationery and in 5 minutes I had added the template to Thunderbird and was able to send my new format emails. It all looked great and I was proud to be associated with me and my business.
Since then I have had very positive comments from several people about the look and feel of my emails. I have been attending local networking events, met people face to face for the first time and they already know who I am because we have exchanged a few emails before the event and my picture and branding is on the email. My emails now stand out from the crowd of others. The standard name and address in a footer at the bottom of a white email is so old hat. As a result of this purchase, people remember who I am, what I do and what was said in our email conversations which is obviously great for business.
I would say that having an email template these days is essential. If you are sending a white email with just your name at the bottom you are missing a huge opportunity to make an impact. We all know that first impressions count and lots of us make an effort to make a good first impression when we meet someone but very few businesses make an effort to make sure their emails create a good first impression. An email is highly likely to be the first contact someone has with you. Why wouldn't you make a bit of effort to create a good first impression here?
If you want to smarten up the first impression your emails create then have a chat to the guys at Digital Stationery. They did wonders with my emails and I'm sure they will do the same with yours. If you want to smarten up the first impressions you create when you meet someone face to face then maybe I can help.
A little bit about me...
I regularly help people through hypnotherapy to be better at public speaking, more confident at networking events or more able to speak with authority to their staff. If you would like to discuss your goals for the future and to see how hypnotherapy could help call me today on 01143830123 or go to www.sheffield-hypnosis.co.uk
Richard Hennessy provides the good people of Sheffield with Hypnotherapy on a daily basis and also blogs, tweets, flies power kites and photographs the world.