Make your product look even better
When doing sales and marketing online, we are constantly trying to communicate clearer and clearer messages about products.
Online sales are increasing year on year, driven mainly by two factors. Firstly, the influx of Internet users that increases the market size to be pitched. The second contributing factor is the number of traders gaining access to the market through more accessible tools and increased know how among the people who trade.
Headlines like Digital Music Downloads overtake Physical Sales in the UK are constantly reported online, in print and in journals, which all contributes to traders looking at how best to pitch their products.
Retailing through established online channels still requires sound marketing know how and only the folly pass over a product and believe that sales will “just happen”.
Growth of Downloadable Books & Support Packs
For many, the introduction of downloadable products, such as books and support material has become an integral part of the marketing effort. For some the downloadable product is there to assist in raising awareness of the ‘for-sale’ product. For others, the download is the product and all efforts are made to raise awareness, generate interest and encourage sales.
With books becoming such an important part of the marketing activity, we are going to look at what it means once you’ve rendered a book cover in 3D.
Where you can use these images
The images can be used in the following places:
- In Advertisements
- On Blogs
- On Press Releases
- In Social Media Profiles
- On Website Reviews
- As Downloadable Resource Packs
- On your own Website
- In any Publicity or PR
- In offline activities
Show the customer what they receive
What we do know is that when we started selling our products online in 2006, we knew that we needed to communicate ‘digital’ concepts as clearly as possible. Our first product we documented was the Email Letterhead. When we documented it we were 100% insistent on showing the customer what they receive as opposed to a portfolio of work relating to other people. In this instance, we took a clear design and showed what the difference was between the ‘normal’ method and using our product.
This approach of making communicating as clear as possible helped people understand the product we were selling, which translated in to enquiries and orders. We recommend that you do the same with your books, support literature and other digital material.
Need to ask a Question?
We are happy to supply 3D rendered images to new and existing customers, ask us here.